Design. Build. Optimize
Your Online Growth Partner

Design. Build. Optimize
Your Online Growth Partner

WordPress websites for firms where trust matters

Websites that make clients pick up the phone.

We design, build and grow WordPress websites for law firms, healthcare practices, coaches and professional services — with one person accountable from first call to launch, and long after.

15+

Years hands-on

500+

Projects delivered

WordPress

Specialist since 2010

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Real client work — not stock imagery.

Why trust us with it? Here's the evidence.

Since 2010: 500+ websites for firms that live and die on credibility. The details are in the case studies.

  • Law firms
  • Healthcare
  • Coaches & speakers
  • Financial firms
  • Agencies
  • Home services
  • New Horizons Financial Law
  • Northgate Physio
  • Clara Dunn Coaching
  • Meridian Wealth
  • Harbor Dental Studio
  • Oakridge Legal
“

Acee understood our practice areas better than the last two agencies combined.

Managing Partner, financial law firm

“

Straight answers, clear pricing, and the site was live exactly when he said it would be.

Clinic Director, physiotherapy practice

Free website check

Is your website doing its job?

Enter your address for an instant read on speed, mobile experience, search foundations and technical health — the same signals Google and AI search look at.

Runs a live Google Lighthouse test on mobile via PageSpeed Insights.

  • PerformanceHow fast it loads on a phone
  • SEO foundationsCan search engines understand it
  • Mobile & accessibilityUsable by every visitor
  • Technical healthSecurity & modern standards

Who we help

Built for businesses where trust is the product.

Find yourself below. Each path goes deeper into what a website needs to do in your world.

Websites built around credibility, practice areas, local visibility and client enquiries.

Professional websites that make services clear and make it easier for patients to take action.

Personal-brand websites designed to communicate expertise and generate opportunities.

For agencies, financial firms, home services and other businesses where trust matters.

What we can actually do

Problems we solve, not a menu of services.

Every piece connects: the site you build is the site that gets found, looked after, and improved.

Build

WordPress websites & redesigns

Custom, fast, editable by you. No page-builder bloat.

Improve

SEO, performance, UX & conversions

Turn an existing site into one that earns enquiries.

Be found

Search + AI-search visibility

Show up on Google, in maps and in AI answers.

Build the brand

Logo & visual identity

A look that matches the quality of your work.

Automate

AI & digital automation

Forms, intake and follow-ups that run themselves.

Take care of it

Maintenance & ongoing optimisation

Updates, backups, security and steady improvement.

Featured work

Let the work do the selling.

The problem, what we did, the hard part, and what changed.

LAW FIRM

New Horizons Financial Law

A dated site that buried their practice areas and generated almost no enquiries.

Website redesign → Positioning → Practice-area structure → SEO foundation → Conversion-focused UX

KEY CHALLENGE

Explaining complex debt and bankruptcy services without scaring people away.

RESULT

Clear paths for every practice area and a site the partners are proud to send people to.

HEALTHCARE

Northgate Physio

Patients couldn’t tell which treatments were offered or how to book.

Service architecture → Online booking → Local SEO → Performance rebuild

KEY CHALLENGE

Replacing a slow page-builder site without losing search rankings.

RESULT

Booking is one tap from every page, and the site loads in under two seconds on mobile.

COACH & SPEAKER

Clara Dunn Coaching

A talented speaker whose website looked like everyone else’s.

Personal brand → Speaker kit → Content strategy → Enquiry flow

KEY CHALLENGE

Turning a broad expertise into three sharp, bookable offers.

RESULT

Event organisers now arrive already knowing which talk they want.

How a project actually works

The real journey, step by step.

Not “Discovery → Design → Launch.” This is exactly what happens, and when you’re in control.

01

Tell us what you need

A plain conversation. No brief required.

02

We clarify the requirements

Questions that save you money later.

03

You receive a clear scope & price

Fixed, written, itemised.

04

Milestone begins

Work starts only when you say go.

05

We build & design

Progress you can see, not just hear about.

06

You review everything

Every page, on every device.

07

Revisions & approval

Nothing goes live without your sign-off.

08

Launch

Handled carefully, with redirects and backups.

09

You own your website

Domain, hosting, logins — all yours.

10

We stay available

If and when you want ongoing help.

The inFocussed difference

The focus of a freelancer. The depth of an agency.

One person accountable

You know exactly who is leading your project. Same person on the first call, at launch, and a year later.

Specialist expertise when needed

A trusted network of developers, designers, SEO specialists and other experts — brought in only when the project calls for it.

No agency fog

Clear scope. Clear milestones. Clear ownership. Direct communication. No account managers relaying messages.

Work with us your way

Where are you starting from?

Need a website?

One project from start to launch.

Already have a website?

Redesign, repair, optimise or improve it.

Need someone ongoing?

Maintenance, SEO, performance and growth support.

You’re an agency?

White-label WordPress, development, SEO and specialist support.

AI search + visibility

Search is changing. Your website needs to keep up.

People now ask ChatGPT, Gemini and Google’s AI answers who to hire. Getting recommended takes more than ranking for keywords.

“Best bankruptcy lawyer near me?” — AI engines look for firms they can understand, verify and trust. Here's what they read:

  • Traditional Google search
  • Local search
  • AI-powered search
  • Entity understanding
  • Structured content
  • Expertise signals
  • Original content
  • Technical SEO

Transparency

You should always know:

  • What you're paying for
  • What we're doing
  • Who is working on it
  • What happens next
  • Who owns the website
  • How to contact us
  • What happens after launch

No unnecessary lock-in. No mystery. No disappearing after launch.

The person behind it

Acee Baba

Founder & WordPress Developer

I’ve been building websites since 2010. inFocussed exists so clients get the attention of one experienced person who genuinely cares how it turns out — plus the right specialists when a project needs more hands.

Testimonials

Not just “great job!”

Each of these proves something specific.

Proves: Quality of website

“Clients regularly tell us our website is why they called us instead of the firm down the road.”

Daniel R.

Partner, financial law firm

Proves: Communication

“I always knew what was happening and what came next. I never once had to chase for an update.”

Priya S.

Practice Manager, dental studio

Proves: Technical expertise

“He untangled a hacked, plugin-heavy site that two other developers had given up on.”

Mark T.

Director, home services company

Proves: Reliability

“Delivered on the date promised, on the price quoted. That alone made him stand out.”

Helen W.

Founder, wealth advisory

Proves: SEO & results

“Within a few months we were showing up for the searches that actually bring in patients.”

Dr. James O.

Clinic Owner, physiotherapy

Proves: Long-term relationship

“Eight years and three websites later, Acee is still the first person we call.”

Clara D.

Leadership coach & speaker

Insights

Useful thinking, written plainly.

  • Law Firm Websites
  • Healthcare Websites
  • WordPress
  • SEO
  • AI Search
  • Website Performance
  • Branding
  • Digital Growth

Not sure where your site stands? Check it free in under a minute.

Have a website project in mind? Let's figure it out.

Tell us what you’re trying to achieve. We’ll help you figure out what makes sense — even if you’re not sure what you need yet.